If you look around today, you’ll notice that a lot of creators in Nigeria are cashing out from TikTok. It’s not magic. it’s simply understanding how the platform works, posting the right content, and using the different earning features TikTok now provides.
The way TikTok pays creators has changed a lot, and the truth is that if you know what you’re doing, you can earn from small content all the way to a consistent monthly income.
Before we go deep into the earning methods, let me quickly clear something: TikTok is no longer only about dances and trends. People are making money from relatable Naija skits, daily life videos, quick tutorials, motivational talks, reviews, and even silent clips. What matters is the niche you pick and how consistent you are.
Also, TikTok’s new updates now favor Nigerian creators more, especially if your audience is mainly local.
In this full guide, I’m breaking down everything as an experienced Tiktoker myself and several ways I have also earned money on TikTok, from brand deals to TikTok Shop, live gifts, Rewards Program, affiliates, UGC, music promos, and other ways people in Nigeria are making stable money from TikTok.
Everything is based on personal experience and what is actually working for Naija creators right now.
Making Money on TikTok in Nigeria
TikTok has opened more doors for Nigerian creators. Features like the Creator Rewards Program, TikTok Shop expansion, and stricter content safety rules have reshaped the way people earn.
Accounts with 10,000+ followers and 100,000 views in 30 days can now apply for rewards, while TikTok Shop commissions have become one of the fastest-growing earning channels for creators who review products or do simple lifestyle videos.
The major thing to understand is this: TikTok rewards clean, engaging, and audience-targeted content. Nigeria already has a huge TikTok community, so if you create content around lifestyle, hustle motivation, fashion, tech reviews, politics, comedy, or everyday Naija conversation, your reach grows faster.
Below are all the legit ways to make money on TikTok in Nigeria and how to use each one properly.
1. Brand Deals & Sponsored Content
This is the biggest money-maker for creators in Nigeria, especially when you have a niche; it has worked for many young guys like Peller, Samuel Banks, Nasammy, Jarvis, and many others. Brands usually reach out when they see that your followers are active, Nigerian-based, and trust your content.
How it works:
Companies pay you to promote their products or do a short video using their services. These can be fintech apps, skincare products, food vendors, small businesses, and even big companies.
Requirements:
- 5,000+ followers
- Good engagement (not fake followers)
- Niche consistency – beauty, fashion, tech, lifestyle, etc.
How to get deals:
- Create a simple media kit (Canva template)
- Message brands directly
- Use hashtags that attract local SMEs
- Post consistently with clear product/storytelling content
Earnings:
₦50,000–₦500,000 per video
Top micro-creators hit over ₦1M monthly from repeated partnerships.
Nigerian Tip:
Even with 5k followers, if your engagement is high and your content is clean, brands will work with you.
2. TikTok Creator Rewards Program (Former Creator Fund)
The TikTok Creator Rewards Program is not officially available in Nigeria. Nigerian TikTok accounts cannot join the program because TikTok has not rolled out monetization for Rewards in any African country yet.
Even if you meet all the normal requirements, the option will not appear on a Nigeria-registered account.
How Nigerian Creators Still Make Money From It
Even though the program isn’t available, many Nigerian creators still earn from it by using foreign TikTok accounts that are already monetized. This is the most common method among Nigerian creators who claim they earn from TikTok “Rewards.”
Here’s how it usually works:
- They create or buy a TikTok account registered in an eligible country (e.g., US, UK, Germany, or France).
- The account is verified using foreign details (ID, address, SIM number, or email).
- They use the account normally in Nigeria to post content and earn through the Rewards Program.
- Some creators get the account already approved/monetized, so they only focus on posting videos.
- Payouts are then sent to foreign PayPal or Wise and from there transferred to Nigeria.
This method is popular, but it is against TikTok’s Terms of Service and carries risks like demonetization or permanent bans.
Rewards Program Requirements (For Foreign-Registered Accounts)
If you’re using a US/UK account, these are the real requirements:
- 10,000 followers
- 100,000 views in the last 30 days
- Original videos above 1 minute
- No copyrighted or reuploaded content
- Government ID verification from the selected country
- Clean account with no community guideline strikes
How to Start (Using a Foreign Account in Nigeria)
- Go to Settings > Creator Tools > Rewards Program
- Post 3–5 original long videos weekly
- Use clear storytelling, educational content, how-to videos, or lifestyle content.
- Add your usual Nigerian audience style – Afrobeats, local captions, and slang – because TikTok does not block content based on viewer location.
- Optimize your posting time: 7pm–11pm Nigeria time for best reach
Earnings (For Those Using Foreign Accounts)
Rewards depend on the country’s RPM. Typical earnings range:
- ₦30 – ₦60 per 1,000 qualified views
- 1,000,000 views = ₦30,000 – ₦60,000 (sometimes higher in US/UK RPM)
RPM varies, so some creators earn less, and some earn more depending on niche and video quality.
3. TikTok Live Gifts & Donations
Live streaming is still one of the fastest ways Nigerians make daily income from TikTok.
Requirements:
- 1,000 followers
- Must be 18+
- Have a clean account without strikes
How Lives Pay:
Viewers send virtual gifts → convert to diamonds → withdraw to PayPal → convert to naira.
Best LIVE formats:
- Relationship talks
- Comedy
- Music DJ sessions
- Daily reality/lifestyle
- Motivational chats
- “Night vibes” talking sessions
Earnings:
₦5,000 – ₦100,000 per session
Consistent creators make ₦200k+ monthly.
Tip: Promote your LIVE sessions on WhatsApp, Telegram, and IG and a Nigerian made Paypal account can’t be used to withdraw your livedtream earnings and any paypal you will use will need you to have full acess to login to the paypal account not just random people paypal mail.
4. TikTok Shop & Affiliate Marketing
This one is growing fast, especially for creators who make review videos, fashion content, or simple recommendation clips.
How it works:
You promote products using your own TikTok Shop link and earn a commission each time someone buys through you.
Requirements:
- At least 1,000 followers
- Join the TikTok Shop Affiliate Program
- Or promote Jumia, Konga, VTpass, etc.
Earnings:
₦50,000–₦500,000 monthly (depending on sales)
Top creators can earn more through viral reviews.
Best Content Styles:
- “Top 5 gadgets under ₦10,000k”
- “Affordable fashion finds in Nigeria”
- Short review videos
- POV lifestyle videos showing the product
Nigerian Tip:
Start with low-cost items – they sell the fastest.
5. UGC Videos (User-Generated Content)
You don’t need followers at all for this one.
How it works:
Brands pay you to create videos for them, not for your TikTok page.
Earnings:
₦20,000 – ₦100,000 per video package
Best Niches:
- Skincare
- Fashion
- Food
- Tech reviews
- Lifestyle and voiceovers
UGC is now very popular because brands prefer real Nigerian faces and voices.
6. Music Promotion
Up-and-coming artists pay TikTok creators to use their songs, especially for challenges, recently some guys named POP Boys, now known as POP Boy won Rema song challenge and won 10k$
Earnings:
₦100,000–₦20,000,000 per challenge
7. Selling Digital Products
Creators make passive income by selling:
- E-books
- Templates
- Courses
- Guides
- WhatsApp mentorship
Funnel that works:
TikTok → Link in bio → WhatsApp → Payment/Delivery.
Earnings:
₦20k – ₦300k monthly depending on traffic.
Challenges Nigerians Face on TikTok (and Solutions)
1. Low CPM/RPM
Solution: Diversify with affiliates, lives, and brand deals.
2. Network issues
Solution: Pre-record content and schedule posting.
3. Strict content rules
Solution: Keep it clean, avoid borderline content, and avoid copyrighted music not allowed in your region.
4. Withdrawal stress with PayPal
Solution: Use reliable converters or keep USD for stability.
Frequently Asked Questions (FAQ)
1. Can you make money on TikTok in Nigeria without showing your face?
Yes. Use voiceovers, text-style videos, tutorials, or reviews. UGC also works.
2. Do you need a huge following to earn?
Not at all. Affiliates, UGC, and TikTok Shop work from 0–1000 followers.
3. How do Nigerians withdraw TikTok money?
Mostly through PayPal → Converted to naira via trusted services.
4. What niche grows fastest in Nigeria?
Lifestyle, relationship talk, motivation, finance, comedy, and product reviews.
Conclusion
Making money on TikTok in Nigeria is easier than before, but you still have to be consistent, pick a niche you enjoy, and use multiple income streams. Don’t rely on just one method.
TikTok is changing fast, so stay updated, keep posting, and understand what your audience likes.